Crafting ideas that resonate with the world’s most discerning audiences.  

Top decision makers respond to thought leadership that’s fresh, provocative and persuasive. Stories that earn attention. Messaging that rings clear and true. 

This is our mission at Resonant. We’re passionate about giving your ideas the strongest voice in the market. 

It’s never about producing content for content’s sake. We deliver cutting-edge insights in ways that get your audience to think again - about the issue, about their world, and about your brand.

Winning share of mind 

Resonant specialises in helping ambitious B2B brands turn complex ideas into bold, persuasive thought leadership that earns attention and inspires action.

We bring a strategic approach, helping you to develop powerful ideas that will resonate with your customers. That means going beyond surface-level content to deliver research-driven, strategically crafted stories that truly stand apart. 

We take the time to study your audience. We track the issues that really capture their interest, the questions lingering on their minds. Then we advise our client how to invest wisely in thought leadership that is always relevant, compelling and memorable.

For more than 25 years, our experts have helped some of the world’s most prestigious B2B organisations find their position and voice on the biggest issues shaping business.

Experience highlights include:

  • Partnering with KPMG, EY, Deloitte, Accenture, Salesforce, and AT&T to design research-driven thought leadership with measurable commercial impact.

  • Leading the delivery of 100+ research-based campaigns spanning global quantitative surveys, executive interviews, workshops, and flagship reports.

  • Managing and mentoring high-performing editorial, creative, and insight teams to produce campaigns recognised with industry awards

With decades of experience, we know how to build the right team around your vision. Whether you need rigorous global research or compelling creative execution, we draw on a trusted network of best-in-class collaborators — from data visualisation specialists to video producers and digital designers — to bring your narrative to life in fresh and engaging ways.

Who we are

  • Led by Gareth Lofthouse (The Economist, FT, Longitude), our team has created award-winning campaigns and groundbreaking research that helps clients become the recognised authority in their chosen space.

    Gareth has worked with C-suites and senior leadership teams at global Fortune 500 brands, managing complex, multi-market campaigns across industries including financial services, technology, professional services, and public policy. From shaping strategic narratives to orchestrating flagship surveys and opinion research, he has overseen projects that influence debates at the very highest levels.